Recent & Upcoming Events

=PRSA Teleseminar

PRSA Rochester Events are managed through CVent and emailed directly to members. If you do not receive monthly emails, please notify Theresa Danylak at theresa.danylak@gmail.com.

2008 Events

January 17
The Little Experience
Noon at The Little Theatre (240 East Avenue, Rochester, NY)

Featured Speaker: Bob Russell, Executive Director, The Little Theatre
What do you get when you take a 78 year-old known business that has been an "unknown" not-for-profit organization for 7 years and try to re-brand it? You get The Little Theatre. Bob will discuss "The Little Experience" (they're more than just a movie theatre), ways that The Little is reaching out to the community in new ways, and what lies ahead for Rochester's independent art house cinema.

February 26
Ethics and the Bottom Line
Introduction by: Daisy Guthin, APR, COO WORLDCOM Public Relations Group

Moderator: Alan Ziegler, President, Rochester Area Business Ethics Foundation

Panelists: Kate Leunig, Vice President, Professional Development, HR Works, 2005 Recipient; and Angella Luyk, CEO of Midnight Janitorial, 2007 Finalist

March
Best Practices in Media Measurement Strategy
Diane Thieke, Director of Global PR, Dow Jones

April 22
Revealed: The Critical Role of Communications in Creating the New Kodak
Gerard Meuchner, Vice President and Director of Communications and Public Affairs

May 22
Beyond Broadcast to Podcast
Dresden Engle (George Eastman House) and David Kassinoff (Kodak)

June 12
2008 PRism Awards Reception
5:30 p.m. at the Rochester Museum and Science Center

July

August 26
Social/Membership Mixer
Tastings Restaurant
5:30 - 7:00 p.m.

September 18
Driving the Reputation of North America's Leading Brands:
A New Look at the Components of Reputation
11:30 a.m. at Mario's in Pittsford
Dave Scholz, partner at Leger Marketing and adjunct professor at McMaster University and Syracuse University

October 16
From Media Relations to Measurement: Maximizing Your Multicultural Initiatives
Noon to 1:30 at Mario’s in Pittsford
Featured speakers include:
Nadia Fiorello, director of MultiVu Latino, a PR Newswire company
Saleem M. Cheeks, account supervisor, public affairs, Eric Mower and Associates
Prasad V. Kamat, director of operations and shared services in the office of the chief technical officer, Eastman Kodak Company.
Moderator: Lauren Dixon, founder and CEO, Dixon Schwabl 

The panel will discuss trends and strategies to most effectively reach diverse communities, particularly Hispanics, African-Americans and Asians, including common mistakes common public relations and marketing professionals make when planning multicultural or integrated campaigns; similarities and differences in media preferences among different ethnic groups; and key ingredients of an effective multicultural marketing program.

November 18
Rebuilding Corporate Reputation
Steven Restivo, Director of Northeast Region Corporate Affairs for Wal-Mart

December
Date TBD
Holiday Party

2007 Events

October 4: 2007 Northeast District Conference
Media guru and noted presenter on crisis communication, media training and numerous other PR hot topics, Joe Trahan, is slated to speak along with Aedhmar Hynes, CEO of high-tech PR firm Text 100 and Ted Chaloner, executive recruiter for the communications industry. Information on additional speakers will follow soon. Other topics include:
· Web 2.0
·Crisis Communication
·Global PR
·Career Development

> Register Now

August: 2: Member Mixer
Summer networking event. View summary.

May 17: Leveraging PR in "The Mix" to Strengthen Bonds Between Customers and the Brand
Noon at Mario’s Via Abruzzi

Featured Speaker: Phil Nudd, Director, Marketing Communications Research, Harris Interactive

All marketing communications — from print and mobile advertising to event-based promotions and PR — play a vital role in supporting a company’s brand and strengthening bonds with customers. How can PR be measured and strategically directed to fortify customer and brand connections? During Phil’s discussion, he will highlight the importance of measuring, diagnosing and even optimizing PR through research to bolster the desired impact of the marketing mix.

April 12: The Changing Media Perspective, Media Veterans Share Experiences, Best Practices
Noon at Mario’s Via Abruzzi

Panelists:

• Ellen Rosen,vice president of marketing, communications and membership, Rochester Business Alliance and former business editor at the Democrat and Chronicle
• Stephen Bell, senior counselor, public affairs, Eric Mower and Associates and former editorial page editor at The Buffalo News
• Megan Murphy, associate director of public relations, Dixon Schwabl Advertising and former reporter at the Rochester Business Journal
  

Moderator: Barbara Pierce, assistant director of media relations for Kodak

What do these three PR professionals have in common? They’ve all left successful careers in editing/reporting to take exciting positions in public relations/public affairs. In a lively question and answer session, our panelists will share “insider” insights they’ve brought to bear in their new jobs and their take on “Best Practices” in media relations.

March 15: Crisis Communications: Preparing to Meet the Challenge
Noon at Mario’s Via Abruzzi

Featured Speaker: Ron Roberts, Martino Flynn, LLC

Sharpen your crisis communications skills with the best in the business. Ron Roberts, former director of media relations for Kodak, has trained hundreds of executives in the art of effective communications when under fire.

Whether it’s your company, your non-profit organization, or on behalf of your client, your communications skills are likely to be challenged one day in the midst of a crisis. Ron will share tips on communicating in a crisis, present examples of how to—and how not to—answer questions, and address some of the most commonly asked questions: How can I prepare to handle a crisis? How can I sharpen my (or my colleague’s) crisis communications skills? How do I communicate effectively during a crisis? How can I use issues management techniques to keep external communications focused on high-priority challenges and opportunities?

2006 Events

June 8: PRism Awards
Awards ceremony will be held 5:30 to 8 p.m. at the Lodge at the Woodcliff. $50 per person. RSVP.

May 25: "Best Companies to Work for in America" presented by Jo Natale, director of media relations for Wegmans Food Markets
Learn from Jo Natale how Wegmans' commitment to its employees has resulted in positive international recognition. And how its focus on employees has kept its customers thrilled -- positioning the retailer at the top of its industry. Register.

February 15: Think Small, Not Big: 10 Secrets to Reaching Niche Audiences Online
Understand and learn how to profit from the world of blogs, podcasts, and other non-traditional media at this exciting seminar. Register.

January 16: Batter Up! Bunts and Home Runs from a Major League Baseball PR Pro
John Dever, with the Rochester Red Wings, will share observations on the parallels between the world of bigtime professional sports PR and the roles played by other PR professionals. Register.

2005 Events

October 6: Northeast District Conference
A full day of continuing education that touches on a broad range of public relations and marketing topics. Get conference details and schedule.

September 15: The Monroe County Executive Communications Team Report
Hear from Maggie Brooks' communications team as they discuss the past year and look to the future. Download the invitation.

August 10: Crisis Communications: What You Don’t Know Can Hurt You
Join us as Steve Ciccone, director and vice president of Public Affairs at Eastman Kodak, shares tips on preparing for a crisis─including specifics on what to do and, just as importantly, what not to do when one hits. Download the invitation.

June16: PRism Awards
The Rochester Chapter of the Public Relations Society of America invites you to celebrate 15 years of excellence in public relations at the 2005 PRism Awards, Thursday, June 16, 2005, 5:30 pm, at the Lodge at Woodcliff. The host for this year's event will be WBEE personality Steve Hausmann. Read the press release.
Download the invitation.

June 2: Media Mania! Media Relations Seminar Ad Council of Rochester program supported by PRSA Rochester
This full-day event will feature local reporters, assignment editors, public relations professionals, and other experts who will discuss how to make the most of media outreach efforts. Register at: http://www.adcouncilroch.org/events/mediaMania.asp.

April 19: Marketing Rochester NY Joint meeting with Rochester Chapter of AMA
What's the biggest thing you have ever had to market? Capital goods? Heavy equipment? Real estate development? How about selling a city or a whole region? What makes Rochester NY a viable community to those on the outside looking in? Join us as we engage our panel of experts on marketing Rochester. Location: Mario's Via Abruzzi, 11:30 a.m. - 1:30 p.m. Register at: http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=a942c5fb-41b9-48ea-b859-e1118540cdef or learn more from the press release.

March 30: The Media as Storytellers: What Does it Mean for Society?
Join us as Mike Benard, director of communications and public affairs at Eastman Kodak, discusses how society is shaped by its storytellers, including two powerful sorces--the news media and entertainment media. Download invitation or or get Directions.

March 8: How to Prepare an Award Winning Entry
Learn the ins and outs of preparing award entries during this brown bag session. Learn more.

January 25: Are You Ready to Meet the Ethics Challenge?
Join us for a breakfast program to be moderated by Daisy Guthin.Scenarios crafted by the PRSSA members from SUNY Geneseo will be explored. Expect a chance to give your opinion and learn something new. Download invitation.

2004 Events