Recent & Upcoming Events

=PRSA Teleseminar

2004 EVENTS

December 16: PRSA Rochester Chapter Annual Holiday Party
Location: George Eastman House from 5:30-7:30 p.m.

November 9: PR Research on a Shoestring
Guest speaker: Forrest W. Anderson, managing director of Context Analytics and founding member of the Institute for PR's Commission on PR Measurement and Evaluation. Download invitation

October 20: How Market Research and Sound Strategies Positively Impact the Bottom Line When Marketing to GLBT Consumers and Businesses Today
Learn about the current state of the gay, lesbian, bisexual, transgendered market (GLBT) market, how research is enabling businesses to make sound judgments, and how their GLBT employees have helped shape sophisticated marketing programs that produce results. Examples used by Ford Motor Company's Volvo division will be explored. Download Invitation

September 23: Media Training for Media Trainers: Improve Your Effectiveness as a Media Coach and Trainer
If you coach or train spokespersons, executives, and managers for media interviews, presentations, or testimony, you don't want to miss this session by James E. Lukaszewski. Download Invitation.

September 1: Membership Mix and Mingle
Don't miss this chance to network with PRSA members. Refreshments will be provided. Download Invitation.

July 29: Media Relations Strategies: New, Interesting and Powerful Approaches
Check all preconceived notions, ideas, and rules at the door. This substantive strategic discussion will explore what you do, why you currently do it, how you currently think, and, just maybe, some new and interesting approaches that might serve your clients in useful, powerful, and productive ways. Space is limited. Download the Registration Form.

June 10: PRism Awards Ceremony
The 2004 awards ceremony will be held June 10 at 5:30 p.m. at the Woodcliff. For more information, visit the Awards section.

May 26: How to Hit a Home Run with the Media…Best-case Pitches that Worked (or maybe didn’t)
This lunch meeting features PRSA members to discuss their most effective media pitches, essentially how they hit a home run with the media, and how even the best pitch can turn into a foul ball. Download the Registration Form.

April 29: Coaching Leaders: How to Talk so Leaders Will Listen and Listen so Leaders Will Talk to and Rely on You
Leaders who head and run organizations today are under increasing stress and in more demanding managerial environments. Learn how to take your boss' shoes in this highly interactive seminar. Download the Registration Form.

March 31: Communicating in a Crisis: When YOU Are on the Firing Line
How do you prepare to handle a crisis? And how do you communicate effectively during one? Download the Registration Form or get Directions.

March 25: The Art of Giving Advice
Providing counsel and coaching are key components of the practice of public relations whether you're in a corporation, association, non-profit, public relations agency, or consulting firm. Learn more in this PRSA Teleseminar.

March 11: 100 Years of Our Mistakes
This one-hour, totally interactive teleseminar is moderated by Marty Campanello, APR, Fellow PRSA, senior vice president, Bayhealth Medical Centers, and his panel of PRSA leaders who presented this session at the 2003 PRSA International Conference. Learn more in this PRSA Teleseminar.

February 19: Cut Through the Clutter: How to Make Every Piece You Write Easier to Read and Understand
Whether you are a beginning writer or a pro, this session will help you write better and more effectively. Learn more in this PRSA Teleseminar.

February 18: Action, Buzz, Credibility: Public Relations and Marketing, Joint Meeting with the Rochester American Marketing Association SOLD OUT!
PRSA and Rochester's AMA will hold a panel discussion on the role of public relations in marketing. Panelists featured include Mike McDougall, past president of Rochester PRSA, Charlie Smith of Kodak, and Bob Wagner of Xerox.

February 11: Positioning Public Relations with a New President
Targeted for higher education professions, this seminar includes a panel who will explore what is needed to help a new president begin work and what is necessary to remain or become part of the senior advisory team for the new president. Learn more in this PRSA Teleseminar.

January 20: Networking for Your Success in Rochester
It is commonly acknowledged that networking is responsible for 60 to 85 percent of new career opportunities, whether at the same organization or at another. Learn the tricks of the networking trade from one of Rochester's foremost networkers, Mary Anne Shew. Download Registration Form or get Directions.