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Program from October 1, 2003
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| 7:30-8:30 a.m. |
Registration and Networking Breakfast |
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| 8:30- 9 a.m. |
Opening Session: Corporate Responsibility and Public Relations
Reed Byrum, president and CEO, PRSA
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| 9-10 a.m. |
Featured Speaker
Lois Catala, Program Manager, Sony Electronics
Special Events and Branding
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| 10:30-11:15 a.m. |
Four Concurrent Sessions |
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Media Relations:
From the Reporters’ Perspective
- Michael Zimmerman, News Executive Editor, eWeek
- Ellen Rosen, Democrat and Chronicle
- Gary Walker, WXXI
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Change Management: How Communications Can and Should Support
Organizational Change
- Anthony D'Angelo, APR, Senior Manager, Communications,
Carrier Corporation
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Marketing Public Relations: The Launch of the KODAK EASYSHARE
System
- Erin Foster, Director, Worldwide Public Relations, Digital
and Applied Imaging, Eastman Kodak
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Diversity and Communications
- David Kassnoff, Manager, Communications and Public Relations,
Global Diversity, Eastman Kodak
- Marsha Jones, Employee Communications Specialist, Wegman's
Food Markets
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| 11:45 a.m.-12:30 p.m. |
Four Concurrent Sessions
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Media Relations:
From the Reporters’ Perspective
- Michael Zimmerman, News Executive Editor, eWeek
- Ellen Rosen, Democrat and Chronicle
- Gary Walker, WXXI
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Helping Your Organization Become Crisis-Proof
- Maria Russel, APR, Fellow PRSA, Professor of Public Relations
& Director of New Initiatives in PR Education Education,
Syracuse University Newhouse School of Public Communications
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Career Strategies in a
Competitive Job Market
- Lisa Ryan, Senior
VP & Managing Director, Heyman Associates
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Public Relations, Public Affairs
and Lobbying
- Bob Bellafiore, Director of Public Relations, Eric Mower
& Associates
- Caren Turner, President, Turner & Associates Lobbylinx.com
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| 12:30-2 p.m. |
Update from PRSA Headquarters
Cedric Bess, chapter liaison, PRSA
Featured Speaker
Colonel Jeffrey Douglass
Communications and U.S. Marine Corps Public Affairs Officer
Communicating in a Hostile
Environment: Experiences from the Frontline
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| 2-2:45 p.m. |
Three Concurrent Sessions
Career Strategies in a
Competitive Job Market
- Lisa Ryan, Senior
VP & Managing Director, Heyman Associates
Media Relations: Tips and
Techniques to Get Your Story Placed
Diversity Works: Getting Your Story Out
- Nancy Wong, Public Relations Manager, Harris Interactive
- Tracey Fitzgerald, Senior Acct. Dir., Text 100 Public
Relations
- Teri D’Agostino, Director of PR/Communications,
University of Rochester Medical Center
Sharpening Your
Speaking and Writing Skills
- Curt Smith, Senior Lecturer of English, University of
Rochester and former Presidential speechwriter
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| 3:15-4 p.m. |
Three Concurrent Sessions
Marketing Public Relations: The Launch of the KODAK EASYSHARE
System
Media Relations: Tips
and Techniques to Get Your Story Placed
- Nancy Wong, Public Relations Manager, Harris Interactive
- Tracey Fitzgerald, Senior Acct. Dir., Text 100 Public
Relations
- Teri D’Agostino, Director of PR/Communications,
University of Rochester Medical Center
Evolving Role of Public
Relations as a Management Function
- Ed Gallow - Xerox
- Julia Hood -Editor-in-chief PR Week
- Michael O’Brien -Ketchum
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| 4-5 p.m. |
Closing Session
Julia Hood, Editor in Chief, PR Week
Ten things that a PR professional
should focus on to boost the relevance, credibility, and image
of the industry |
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Special thanks to our conference sponsors:
Business Wire
Eastman Kodak Company
Eric Mower and Associates
Excellus BlueCross BlueShield
Ketchum
PR Newswire
Text 100
Xerox
Download the Northeast 2003 Conference
Schedule
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