Lynette M. Loomis, APR, is a former chair of PRSA’s National Health Academy, and holds a MA in counseling, an MBA in marketing and is a certified coach. She is president of Your Best Life Coaching, owner of the Marketing Strategists, and co owner of Sixth Sense Consulting, a marketing research company. She is the former vice president of marketing for Preferred Care where her business accomplishments earned her two Athena nominations and many opportunities for crisis communications. As a business coach, one of her specialties is emotional intelligence. Lynette publishes locally and nationally, including a chapter in 101 Great Ways to Improve Your Life Vol. 3.