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PRSA 2007 Northeast District Conference
October 4, 2007

The Changing Face of PR: Keeping it Relevant

Erin Humphrey, vice president, Text 100 Public Relations

Erin leads Text 100’s Digital Lifestyle Sector team – a group dedicated to helping consumer lifestyle clients reach their target audiences through both traditional PR efforts and new forms of media. As the global lead for the Xerox account, Erin provides a central interface for account activity in North America, EMEA and APAC. Erin ’s experience runs the gamut from business-to-business PR to consumer PR, for clients such as ViewSonic and Mio Technologies, and from small companies working toward and reaching IPO, to large corporations requiring a full-blown global approach. Her specialties include brand awareness development and consultancy, global account management, media relations and executive media training.

 

Humphrey photo

 

   
     
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