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PRSA 2007 Northeast District Conference
October 4, 2007

The Changing Face of PR: Keeping it Relevant

Thomas J. Hoehn – director, Marketing and Customer Experience/Kodak.com, Eastman Kodak Company

Tom has been involved with kodak.com since its inception. In his 19 th year at Kodak the experiences of riding the Internet wave have been, by far, the most rewarding and action packed. He champions compelling content activities to drive traffic to fuel online store, relationship marketing, and product awareness. Tom and his team employ user-centered design principles and business research to improve usability and visitor satisfaction. He also has coordinated online activities for high-profile sponsorships like the olympics, Disney, and NASACR. He holds a patent for unique method of displaying image on the Internet. Contributor to Kodak’s blog at: http://tomhoehn.1000words.kodak.com

 

 

 

   
     
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