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PRSA 2007 Northeast District Conference
October 4, 2007

The Changing Face of PR: Keeping it Relevant

Susan Getgood, principal, GetGood Strategic Marketing, Inc.

Susan Getgood was among the pioneers in introducing children and parents to the Internet as an expert in online safety and General Manager of Cyber Patrol, one of the world’s first Internet filters. Her 20+ years in the computer software industry included leading a global marketing team as Senior Vice President of Marketing for SurfControl. In 2004, she founded GetGood Strategic Marketing Inc. to help bring blogs into the mix as an indispensable marketing tool. Today, her firm helps public and private companies and organizations build brands and drive revenue with integrated marketing and communications strategies. Her own blog is Marketing Roadmaps at getgood.typepad.com

 

getgood photo

 

   
     
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