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PRSA 2007 Northeast District Conference
October 4, 2007

The Changing Face of PR: Keeping it Relevant

Becky Dziedzic – manager, Corporate PR, Xerox Corporation

Becky spent the past year establishing Xerox’s presence in the blogosphere and managing the company’s two industry-focused corporate blogs—building traffic from 1,200 monthly visitors to more than 73,000 and growing. She garnered executive support and participation for new media activities across all business groups and executed PR team’s first blogger outreach, driving visitors, links and Technorati rankings up by conducting “Blogger Roundtables” at industry events. Prior to joining Xerox, Becky spent eight years delivering strategic counsel to Xerox and other high technology clients in Text 100’s Rochester and Boston offices.

 

 

 

   
     
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