Eduardo Crespo, CEO, Hispanic Market Solutions

When Eduardo Crespo was featured in the cover of ADWEEK and was called a “New England Hispanic marketing pioneer”, he felt very proud of being the founder and leader of Hispanic Market Solutions based in Lawrence-MA. Eduardo is an immigrant from Ecuador that began his professional career as a Spanish radio on-air personality. He has created a methodology that helps senior management clearly see the power of the Hispanic market from a macro perspective. It encompasses building a business case, market research, strategic planning, and advertising and communications services.