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PRSA 2005 Northeast District Conference Wrap Up
Producing Results: Your Practice, Your Program, Your Profession
October 6, 2005

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If you missed the 2005 conference, see below to download conference presentations

7:30-8:30 a.m. Registration and Networking Breakfast
8:30-9 a.m.

Featured Speaker: Gary Stockman, President, Porter Novelli USA
The Internet. This Thing's Gonna Be Big!

9-9:30 a.m.

Judith Phair, APR, Fellow PRSA, President and CEO, PRSA
Challenges Facing the Public
Relations Profession
9-9:45 a.m. Break
9:45-10:30 a.m. Four Concurrent Sessions
 

Buzz Marketing

 

Media Relations: Reporter's Perspective

  • David Cay Johnston (New York Times), moderator
  • Mark Blanchard (global TV news producer, and very recently a Toronto Globe and Mail contributor)
  • Ginny Ryan (13 WHAM TV News in Rochester)
  • Sam Starnes (PR Newswire)
 

PR for the Public Figure/CEO
 

Evolving Role of Public Relations: Full Integration of Marketing and Public Relations

  • Bill Murtha (Pres./COO, Roberts Communications)
  • Erin Humphrey (VP, Text 100 Public Relations)
  • Jerry Engel (moderator); Tom Proietti (Prof., Monroe CC & St. John Fisher College)
10:30-11 a.m. Break
11-11:45 a.m. Concurrent Sessions
 

Media Relations: Reporter's Perspective

  • David Cay Johnston (New York Times), moderator
  • Mark Blanchard (global TV news producer, and very recently a Toronto Globe and Mail contributor)
  • Ginny Ryan (13 WHAM TV News in Rochester)
  • Sam Starnes (PR Newswire)
 

Measurement
 

Writing for the Web/Today's Media

  • Aimee Lewis (Assistant Director for Communications, The Warner School, University of Rochester)
 

PR for the Public Figure/CEO
12:00-1:30 p.m. David Sylvia, Director, Communications for Philip Morris USA
Evolution of the Brand: Striving to Meet Society's Expectations in a Controversial Industry
1:45-2:35 p.m. Concurrent Sessions
 

Influencers

  • Audrey Jonckheer, (Eastman Kodak Company)
  • Erin Humphrey (VP, Text 100 Public Relations)
 

Technology Blogging

  • Craig Troskosky (Text 100 Public Relations)
  • Dan Forbush (PR Newswire)
 

Career Track/Resume Building

  • Sandy Leary, President, ZING! Marketing & Staffing
2:30-3 p.m. Break
3-3:45 p.m.

Concurrent Sessions

Evolving Role of Public Relations: Full Integration of Marketing and Public Relations

Career Track/Resume Building

  • Sandy Leary, President, ZING! Marketing & Staffing

Award-winning entries

  • Tracey Fitzgerald (Text 100)

Technology Blogging

  • Craig Troskosky (Text 100 Public Relations)
  • Dan Forbush (PR Newswire)

 

Attendee Costs

Includes breakfast, lunch and refreshments
$110 PRSA Member Early Bird* (extended to 9/23)
$125 PRSA Member
$135 Non Member Early Bird* (extended to 9/23)
$150 Non-Member
$40 PRSSA Member
$50 Non-PRSSA Student

Lunch only (can register either through PRSA or RAMA link below):
$30 Lunch Speaker Only PRSA/RAMA Member
$40 Lunch Speaker Only Non-Member

Special thanks to: PR Newswire, our presenting sponsor, as well as other sponsors including Eric Mower and Associates, Text 100 Public Relations, Vocus, Xerox Corporation and Roberts Communications, Inc., for enabling this day of professional education targeting PR folks of all types in our area.

Questions: Contact Liz Novak, chairperson, at (585) 325-6000, ext.
229 or lnovak@robertscomm.com or 2005 PRSA Rochester Chapter President,
Kevin Kane at (585) 238-3660 X6635 or e-mail at kevin.kane@excellus.com

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